Vinod Bhanaram Parihar wearing traditional Rajasthani safa, holding Krushnai Amrutulya product boxes

Est. 2023

Vinod Bhanaram Parihar — Founder & Managing Director

About Krushnai Amrutulya

A Brand Born from
Passion & Heritage

Krushnai Amrutulya is a premium tea premix brand under Shree Krishna Enterprises, founded by Vinod Bhanaram Parihar in 2023 — with a singular vision to bring the authentic taste of Rajasthani chai to every corner of India, with the convenience of a modern premix.

The name "Amrutulya" translates to "equivalent to nectar" — a promise upheld in every blend. Our formulas capture the warmth of handcrafted chai: bold tea liquor, fragrant spices, and the perfect balance of sweetness that defines Indian hospitality.

From our hygienic manufacturing facility to your cup, every step is executed with uncompromising care — ensuring consistent flavour, freshness, and quality in every serving.

Premium Quality Assured
Authentic Rajasthani Taste
Organic Spice Blends
Hygienic Manufacturing
All India Delivery
Affordable Luxury

Our Story

Rooted in Rajasthan,
Brewed for Bharat

Every great brand begins with an honest memory. For Vinod Bhanaram Parihar, it was the memory of steaming glasses of chai served at roadside dhabas in Rajasthan — fragrant with cardamom, bold with ginger, and sweetened just right — a daily ritual shared by millions.

As urbanisation accelerated and lifestyles became busier, that ritual was at risk. The artisanal knowledge of perfectly spiced chai was being lost to convenience. Vinod saw not a problem, but an opportunity: to preserve authenticity while making it accessible to everyone, everywhere, instantly.

Thus Krushnai Amrutulya was born — a bridge between the timeless and the modern. Every sachet carries the soul of Rajasthan's chai culture, crafted through meticulous recipe development and the finest organic spices.

2022 – THE IDEA

A Vision Takes Shape

Inspired by authentic Rajasthani tea traditions, Vinod Bhanaram Parihar began conceptualising a premium instant chai premix honouring the taste without sacrificing convenience.

2023 – LAUNCH

Shree Krishna Enterprises Founded

Krushnai Amrutulya launched with a commitment to quality manufacturing, authentic recipes, and nationwide distribution to bring the best of Rajasthani chai to India.

2023–24 – GROWTH

All India Expansion

Rapid expansion across 28+ states, building a partner network and achieving 500+ happy customers through consistent quality, reliability, and heartfelt flavour.

2025 ONWARDS

India's Most Trusted Chai Brand

On the path to becoming India's foremost premium tea premix brand — expanding product lines, deepening distribution, and elevating every everyday chai experience.

Founder's Message

Words from the Visionary

✦

In Rajasthan, chai is not just a beverage — it is an emotion, a welcome, a moment of pause in a hectic day. When I founded Krushnai Amrutulya, my goal was simple: to bottle that emotion. To create a product where every cup tastes like it was lovingly brewed by someone who truly cares. We use organic spices, follow hygienic processes, and obsess over consistency — because our customers deserve nothing less than the best. India deserves a tea premix brand that is truly world-class, and that is exactly what we are building, one cup at a time.

Our Purpose

Vision & Mission

Our Vision

To become India's most trusted and beloved premium tea premix brand — a name synonymous with authentic flavour, consistent quality, and the warmth of traditional Indian hospitality, accessible to every household across the nation.

Our Mission

To deliver authentic, consistent, and delightful tea experiences through innovative premix technology, premium organic ingredients, hygienic manufacturing, and an unwavering commitment to customer satisfaction.

Our Difference

Why Choose Krushnai Amrutulya

Luxury Tea Experience

Premium café-quality taste delivered instantly — elevating the everyday chai ritual into an indulgence.

Organic Spices

Finest organic cardamom, ginger, clove, and cinnamon — sourced from trusted farms for an authentically aromatic blend.

Authentic Rajasthani Taste

Recipes rooted in Rajasthani chai tradition — preserved in every sachet for an unmistakably genuine flavour.

All India Delivery

Serving 28+ states with fast, reliable logistics so your premium chai reaches you on time, every time.

Affordable Luxury

Premium quality at respectful prices — because great chai should be a pleasure for everyone, not a privilege for few.

Hygienic Manufacturing

State-of-the-art, food-grade certified facility ensuring every batch meets the highest safety and purity standards.

Premium Ingredients

Only highest-grade tea leaves and natural herbs are selected, ensuring superior flavour, colour, and aroma in every cup.

Instant Preparation

Ready in 60 seconds — no brewing, no measuring. Perfect for homes, offices, canteens, and bulk service operations.

Our Secret

Premium Ingredients

Every ingredient is carefully selected from the finest sources across India to deliver an unmatchable taste profile in every cup.

Elaichi (Cardamom)

Green cardamom from Kerala adds floral sweetness and a warm aromatic finish to every cup.

Adrak (Ginger)

Dried Sonth ginger delivers robust warmth and aiding digestion with that signature bold chai kick.

Chai Patta (Tea)

Premium CTC Assam tea leaves form the rich, malty base giving every cup its deep colour and body.

Laung (Clove)

Handpicked cloves add deep complexity and a subtle intensity that makes our blend unmistakably distinct.

Dalchini (Cinnamon)

Ceylon cinnamon adds warmth and a gentle spiced sweetness that perfectly rounds out the masala profile.

Jadi Booti (Herbs)

A secret blend of traditional Ayurvedic herbs elevating the nutritional profile and enhancing wellbeing.

Our Standards

The Quality Process

01

Ingredient Selection

Only premium, organic-grade spices and tea leaves pass our stringent sourcing criteria.

02